alexr_rwx: (toasters)
Alex R ([personal profile] alexr_rwx) wrote2004-02-25 11:43 am

the power of nature!!!

Identity is an interesting thing, particularly with how it works in with advertising.

I woke up and looked at my deodorant, considered the sort that I, for whatever reason, chose at the pharmacy:

I think, honestly, I bought it because it was funny.

But! I mean, look at it! How much more masculine could any toiletry item possibly hope to be? I mean, not only is it "Speed Stick" -- implying that ever-so-manly quality, speed, and, well, a stick... but also it's got the POWER OF NATURE -- LIGHTNING FLAVOUR!! And apparently NBA players all use it! Yow!

This brings up something interesting, just with the name "speed stick". I think the choice of name has to do with the tendency that people have to use less-specific terms to describe common items... a computer, for example, becomes a "machine", or in a really familiar situation, a "box". You talk about "a 512 stick" when you're in the market for some new RAM. Similar things happen with cars, I think -- car aficionados do something similar, yes? So in all of the masculinity and familiarity attached to the deodorant, you couldn't help but call it just a stick. And now I feel super-fast and powerful and much closer to achieving my childhood dream of getting into the NBA!!

I'm wondering two things:

- Do women do this as well, the genericising-the-important-items thing?
- ... what was the other thing I was wondering?
ext_110843: (hand)

[identity profile] oniugnip.livejournal.com 2004-02-25 10:13 am (UTC)(link)
Nah, you're just being literary :)

It's all about the phallic symbols -- we should be used to them by now, considering where we go to school! I mean, I'm hanging out in the CoC, and yesterday, I walked right past The Shaft... I didn't think it was terribly subliminal.

[identity profile] reality-calls.livejournal.com 2004-02-25 10:34 pm (UTC)(link)
Hey, I just realized, I draw, design, and analyze phallic symbols for a living!

So, you think your "stick" is speedy, do you?   Well, mine does mach 3!   It's all I can do to control it at that speed; that's why I take classes on it.   Don't want to run out of "fuel" too quickly, you know!   And it's all due to those two enormous engines underneath...

I always wondered what mysterious subconscious forces attracted me to aerospace engineering...

"Live from the People's Republic"
ext_110843: (mighty penguin)

[identity profile] oniugnip.livejournal.com 2004-02-25 10:39 pm (UTC)(link)
*laughs aloud*

Richard, the extent to which you're a comedic genius is, well, very large.

(note: "extent" and "large" were used in the same sentence)